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the proven resource for selling, financing, maintaining and improving your home
Buy & Sell Real Estate
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Real Estate Marketing Brochure -
Special Feature Sheet

© 2007 Complete Books Publishing, Inc.
Summary: A well designed real estate marketing brochure should include a special feature sheet, giving prospective buyers something to take with them and highlighting all of the things that make your house special.
We recommend that you make up a Special Feature Sheet to go with the Real Estate Marketing Brochure. It is always a good idea to have handouts for prospective buyers. By making your Special Feature Sheet a part of your real estate marketing brochure, you are doing what the very best agents do in order to tip the odds in your favor.

A Special Feature Sheet is just that, a sheet that describes the sizzle along with the steak:

Are there hardwood floors? If so, this should be high-

lighted: "i.e., gorgeous solid oak floors".

Are the baths updated? Do any of them have "special features," such as a steamer shower?

Is the kitchen updated? Is there something that makes it special, like top of the line appliances, a built-in grill or the view from the kitchen window?

Unlike us, "Older" isn't better when it comes to appliances. So just like our mothers taught us, if you don't have some thing nice to say about your appliances, say nothing.

Is the kitchen "eat-in"? Many smaller houses do not have an eat-in kitchen. If yours does, this could be an important and attractive "special feature."

Is the furnace, air conditioning or water heater "newer?" If so, you will want to say it. Now is not the time to be shy when describing all of the pluses your house has to offer.

TIP: If your appliances, HVAC or roof is "NEW", (replaced within one year) say it. "NEWER" is fine for a three to five year old refrigerator or other appliance.

Exclusions. This is a very important part of your Special Feature Sheet. When we built our first house, we bought a fabulous Delft chandelier from a friend of Bob's father.

We both love this hand-painted porcelain fixture and the way it picks up accents from the dark blue walls of the dining room. Naturally this is the first thing we will exclude when we put our house up for sale.

REMEMBER: If you have a swing set you are going to take with you, exclude it. If you are intending to exclude a favorite light fixture take it down NOW and replace it. A buyer can't fall in love with something he's never seen.


Real Estate Marketing Brochure

Real Estate Listing Sheet

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